You can’t stop sport, you can’t stop us … NIKE vs COVID-19

2020 will be remembered as the year in which the world was paralyzed, COVID-19 arrived as an intruder to practically the entire world population, affecting the health and daily life of each of the regions to which it was arriving and penetrating . First China, then Europe, then America, each country and nation fought … and continues to fight to stop the advance of this global pandemic, which has claimed the lives of more than 1 million inhabitants on the planet.

One of the first measures that was taken was confinement, quarantine, isolation or social distancing, where logically the sport had to stop and stop completely. This is how each of the leagues, tournaments, competitions and even the Tokyo 2020 Olympic Games themselves had to be stopped or rescheduled.

It was there, during that break, where Nike, one of the largest clothing and sporting goods companies in the world, surprised again with one of the most impressive commercials that have been made in the world of sports marketing, for the emotional message that presents and for the impressive visual quality with which it combines in the same shot shots from different sports, for which the review of more than 4,000 hours of videos was required to achieve the correct shots and perfect synchronization.

The result speaks for itself, being a video that at the time of writing this article (November 12, 2020) has more than 58 million views on YouTube and that undoubtedly marked a strong presence of the company in the networks by The moment of its publication, on July 30, 2020 and which will be remembered in the coming years as a great advertising and artistic piece, which positions Nike at the forefront of creative productions in the world of sports marketing.

This is how Nike told COVID-19: You can’t stop sport, you can’t stop us …